Your customer will buy by chatting with an AI. Is your store ready?

Meta said on October 21, when it released its third-quarter results, that Muse, its AI agent, passed 10 million users and that shopping is among its main uses. Buying through conversation is already a habit, and the company that answers fast and with the right information gets ahead.

According to Mark Zuckerberg, more than a quarter of engaged users who shop through the agent spend on average more than US$ 200 per purchase. He also said buying something will involve talking to the company's agent, and not just browsing the site. Whoever sells needs to be easy for these AIs to read.

What to do now: a catalog with up-to-date price, stock and delivery time, and WhatsApp service that answers right away, at night or on the weekend, checking stock and the return policy. A good start is the 20 questions your team answers most today.

The price is discipline with your product data, because an agent that reads the wrong price sells wrong. The numbers are Meta's own, with no independent audit, but the signal is clear. If a customer asked on WhatsApp at 11 p.m. today whether the product is in stock, who would answer?

Sources

TechCrunch, 21 Oct 2026. https://techcrunch.com/2026/10/21/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity/